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  Why Digital Marketing is Important for Small Businesses Introduction Brief Overview of Digital Marketing Digital marketing includes all efforts toward marketing through the Internet or electronic devices. The channels in this category include utilizing search engines, social media, emails, and websites to communicate with current and potential customers. Unlike traditional marketing, real-time data analysis and targeted advertisements give digital marketing a powerful advantage to businesses. Therefore, techniques, such as SEO, content marketing, PPC, social media marketing, etc, form a significant part of the 360-degree digital marketing strategy and have helped businesses reach a much larger audience and relate to it much better. Significance of Digital Marketing in a Modern Commercial Scenario Having an online existence, today in this very diverse digital world, can indeed make all the difference between success and failure. This way, digital marketing will help businesses reach

  Introduction Brief Introduction to PPC Advertising PPC, or  Pay Per Click,  is a paid advertising model that enables advertisers to pay for their respective websites’ visitors instead of getting them through an organic approach. It is a form of payment wherein an advertiser pays to have advertisements placed on search engines and other websites, costing which is measured based on a bidding system. The PPC ads might be published on search engines and websites based on the user’s keywords. Most popular PPC platforms include Google Ads wherein an advertiser is betting on relevant keywords to their target audience. In the meantime, whilst a user is running a search, the PPC ad shows up at the top of the search results.PPC delivered high-value traffic to the brand, making the brand instantly visible and creating quick leads. Why Stay on Top of PPC Trends Any marketer has to keep himself or herself updated on all the happenings in PPC so that he or she does not lag behind their competitors