Exploring Online Marketing: Your Beginner's Guide to SEO, Social Media, Email, and PPC Strategies
Introduction to Online Marketing Definition and Importance Unlike traditional ads, this is just another way to advertise . Essentially, it involves using the internet and other online tools to promote products, services, and brand names. Truly, this is a must to tap into worldwide markets and make people know about your brand more and be able to make customers purchase stuff from you. Evolution of Online Marketing Online marketing has undergone a remarkable transformation since its inception. IIt originated from just banner ads and primitive Web sites in the early 1990s. But as the Internet matured, so did the respective strategies involved in digital marketing in terms of their level of sophistication and complexity. Working search engines like Google added a whole new aspect of this field because SEO was introduced together with pay-per-click advertising. Social media, in the very definition of being social media, have come up with new ways of reaching audiences and influencing th