Fundamentals of Digital Marketing: Understanding the Secret Step To Step
Fundamentals of Digital Marketing: Understanding the Secret Step To Step Fundamentals of Digital Marketing Definition and Key Components Digital marketing uses digitized technologies and platforms to promote or sell merchandise or services. There are a variety of strategies or actions involved, such as: - Search engine optimization (SEO) - Pay-per-click (PPC) advertising - Social media marketing - Content marketing - Email marketing - Affiliate marketing Section 1: Definition and Key Components - More precise targeting: Unlike a traditional advertisement which usually needs to guess what may attract a particular set of consumers, digital advertisement enables more accurate targeting of certain strata on the base of age, sex, area, etc. - Instantaneous monitoring: There are many analytical devices through which the effects of digital advertisements can be estimated promptly. - Instant adjustment: Companies can make immediate changes while conducting pro...